Episode 3: Differentiation and Positioning With Johnny Molson

Today's guest is Johnny Molson.  He is a marketing consultant and partner in the Austin, Texas firm The Wizard of Ads. He has written, produced, and/or performed in about 11,842 ads from Chicago to Namibia to Shanghai to Portsmouth to Detroit to Buenos Aires to Sioux Falls.

He is the host of the Marketing Musings Podcast and the author of Campaign-O-Matic.

Questions we'll answer in this podcast:

  1. What is the difference between differentiation and distinction?
  2. What is the easiest point to start to start differentiating your business?
  3. How do you go from a "A" to a "The" in your business category?
  4. Why is differentiating a business so hard?
  5. Is creating an offer that differentiates your business important?

Learn more about Johnny on his website or follow him on LinkedIn.