Today’s guest is Stephen Semple.  He’s the Creator & Host of the Empire Builder Podcast and a Wizard of Ads Partner and Director of Wizard of Ads Canada.  He has worked in the marketing industry for over 30 years.  The bulk of his career has been focused on Business to Business marketing using mass media, digital media, direct mail and direct response advertising.  He has worked in industries ranging for auto parts manufacturers to pharmaceutical consulting firms.

Questions we’ll answer in this episode:

  1. Why is it so hard to focus?
  2. What are the pitfalls if people ignore this advice?
  3. How do people discover their ideal client?
  4. Where do business owners get stuck?
  5. How do we define an ideal client?

Connect with Stephen on LinkedIn